"Jack, a great lover of all things sweet and chocolately, wanted to incorporate all his favorite flavors, but it was also important for his candy to be organic, with no dyes or preservatives, so that it's safe for his younger brother Colin, 8.
Colin was born with Williams syndrome, a rare genetic disorder that severely restricts the food he can eat. It also causes serious medical conditions, and learning and social challenges.
"It's really hard for us to find food he can have," said Marcy McKenna.
Jack is also donating 20% of his profits to the Williams Syndrome Assn.
"I wanted to try to donate money to them, so they can fix themselves and get help," Jack said.
Colin, who was munching on a piece of his big brother's toffee, said it makes him feel special that Jack did this for him.
"I love my brother," he said.
The idea for Jack's Rockin' Chocolate Factory started with a simple conversation Jack had with his mother about college and business."
'via Blog this'